ObjectiveCreate a brand system and campaign for ClaroBenz+, a portable acne treatment for Latino and African American consumers.

The product name, format, and positioning were provided. My role was to design the visual identity, packaging, and advertising in a way that feels genuine and accessible to the people it serves.




Problem
Mainstream skincare often ignores people of color; and despite higher rates of acne and hyperpigmentation most solutions are too harsh or too generic.

ClaroBenz+ was created to close that gap.




Target AudiencesPrimaryBusy Latino professionals in their 
mid-20s to 30s dealing with adult 
acne and dark spots. SecondaryAfrican American professionals with similar skin concerns and lifestyle needs.
Under construction! More projects and updates coming post-grad